Sarah, founder of “Bloom & Grow,” a blossoming plant subscription service based right here in Atlanta, was staring down a mountain of customer acquisition costs.…
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9 min read
For years, mobile app developers and marketers faced a frustrating truth: discovery on the App Store was a black box, a labyrinth of algorithms and…
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10 min read
There’s an astonishing amount of misinformation circulating about effective marketing strategies for small businesses and entrepreneurs looking to acquire new customers. Many common beliefs, while…
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9 min read
Marketing professionals today face a significant challenge: how to maintain campaign effectiveness and return on investment (ROI) in a rapidly shifting digital advertising ecosystem, particularly…
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10 min read
The fluorescent hum of the office lights felt particularly grating to Sarah. As the newly appointed Head of Growth at ‘Glide’, a burgeoning ride-sharing app,…
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10 min read
The world of mobile app marketing is rife with misconceptions, particularly when covering topics such as app store optimization (ASO). As someone who has spent…
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9 min read
Many app developers and marketers are still pouring significant advertising budgets into broad digital channels, hoping to randomly connect with high-value users, only to be…
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11 min read
There’s an astonishing amount of misinformation swirling around the subject of organic user acquisition, particularly in the fast-paced marketing arena. Many businesses, especially startups, fall…
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9 min read
Many businesses struggle to find and attract new customers efficiently, often throwing money at ineffective advertising campaigns with little to show for it. The real…
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11 min read
The future of user acquisition (UA) through paid advertising is already here, characterized by hyper-personalization and predictive analytics that make yesterday’s targeting look like throwing…
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11 min read