For years, mobile app developers and marketers faced a frustrating truth: discovery on the App Store was a black box, a labyrinth of algorithms and…
·
·
10 min read
There’s an astonishing amount of misinformation circulating about effective marketing strategies for small businesses and entrepreneurs looking to acquire new customers. Many common beliefs, while…
·
·
9 min read
Marketing professionals today face a significant challenge: how to maintain campaign effectiveness and return on investment (ROI) in a rapidly shifting digital advertising ecosystem, particularly…
·
·
10 min read
The fluorescent hum of the office lights felt particularly grating to Sarah. As the newly appointed Head of Growth at ‘Glide’, a burgeoning ride-sharing app,…
·
·
10 min read
The world of mobile app marketing is rife with misconceptions, particularly when covering topics such as app store optimization (ASO). As someone who has spent…
·
·
9 min read
Many app developers and marketers are still pouring significant advertising budgets into broad digital channels, hoping to randomly connect with high-value users, only to be…
·
·
11 min read
There’s an astonishing amount of misinformation swirling around the subject of organic user acquisition, particularly in the fast-paced marketing arena. Many businesses, especially startups, fall…
·
·
9 min read
Many businesses struggle to find and attract new customers efficiently, often throwing money at ineffective advertising campaigns with little to show for it. The real…
·
·
11 min read
The future of user acquisition (UA) through paid advertising is already here, characterized by hyper-personalization and predictive analytics that make yesterday’s targeting look like throwing…
·
·
11 min read
There’s an astonishing amount of misinformation circulating regarding the future of news analysis of the latest trends in the mobile app ecosystem and its impact…
·
·
10 min read
Are AI engines recommending your brand?
Check your score on 5 AI engines — instantly.